Democrats More Politically Active than Republicans
Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or...
View ArticleDigital Out-of-Home Ad Spend Triples
The US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises...
View ArticleConsumer Segments Likely to Spend Differently in Tough Economy
Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ – but not along conventional demographic lines, according to Acxiom Corporation’s first...
View ArticleTop 10 Sports Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Travel Destination & Accommodation Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Online Media Uses Video to Cover News
Nearly two-thirds (65%) of “web influencers” at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will...
View ArticleShoppers To Spend 1.9% More This Holiday, Compare Prices on Internet
US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year’s $816.69, according to the National Retail Federation’s 2008 Holiday Consumer Intentions and...
View ArticleTV, Daily Newspapers Most Trusted Info Sources
Americans consider television and daily newspapers the most credible sources of news and information, while they trust free shoppers and magazines least, according to (pdf) a survey from ARANet ,...
View ArticleBlogs Influence Consumer Purchases More than Social Networks
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to...
View ArticleNearly 40% of Online Japanese Visit Music Sites
Nearly 40% of the Japanese online population visited an entertainment music site in August 2008, and Japan had the highest penetration of users of Apple iTunes software for the month when compared with...
View ArticleComparison-Site Sales Increase as Consumers Hunt for Deals
Online retailers are increasingly benefiting from marketing their products on shopping-comparison sites as cash-strapped consumers seek bargains online, according to research published by E-consultancy...
View ArticleAffluents & Millionaires Lose Short-Term Investing Confidence
The current economic situation appears to have created a short-term crisis of confidence among some affluent and millionaire investors, but nearly two-thirds say they have done nothing to change their...
View ArticleLower-Income Mobile Users Turn to iPhone for Internet, Entertainment
Though 43% of US iPhone owners earn more than $100K per year, the strongest growth in users is coming from those with annual incomes between $25K and $75K, particularly since the launch of the iPhone...
View ArticleTop 10 Marketing-Related Business Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Automotive-Classifieds Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGlobal Companies to Increase Commercial Card Usage
More than seven in ten (74%) financial, treasury and cash management executives from 11 countries polled are satisfied with their commercial payment card programs, according to Visa Inc.’s Global Cash...
View ArticleGoogle Grabs 76% of US Search Spending
Google continues to dominate the market for search advertising spending, with a 76% share in Q3 2008, while Yahoo gained 1.8 points to bring it to 19.2% and Microsoft Live Search held steady at a 4.8%...
View ArticleYahoo News, CNN Website Get Most Election-Day Visits
Yahoo News, CNN.com and MSNBC.com were the most visited media/political websites on Election Day 2008, while traffic to social networks and Barack Obama’s website also saw jumps on Nov. 4, according to...
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