Top 10 Entertainment Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Site Genres by Image-Based Impressions – April 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleQ109 Newspaper Ad Revenues Plunge 28%
Combined print and online newspaper advertising revenues totaled $6.6 billion in the first quarter of 2009, a precipitous tumble of more than 28% over the same period in 2008 when total revenue was...
View Article98% of ‘Green’ Product Labels Potentially Misleading
A whopping 98% of products that are advertised, labeled or packaged as “green,” are not telling the complete truth about their environmental friendliness and are potentially misleading consumers with...
View ArticleYouTube Surge Fuels 16% Rise in April Video Viewing
Propelled by a significant increase in video viewing on YouTube, US internet users watched 16.8 billion online videos during April 2009, a 16% increase vs. March, according to monthly data from the...
View ArticleReal-Life WOM Beats Online by Wide Margin
In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more...
View ArticleTop 10 Real Estate Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleEconomic Worries Down among Affluent
Affluent Americans remain concerned about the economy, health care, and unemployment and jobs – in that order, but the number of households reporting each of these issues as a concern has declined...
View ArticleHalf of US Latino Kids Have Immigrant Parents; 7% are Illegal
More than one-fifth (22%) of all children under age 18 in the US are of Hispanic descent and 7% are estimated to be in the country illegally, according to recent research from the Pew Hispanic Center....
View ArticleEmail, Website Navigation Merit Different Design Tactics
Though many online marketers send emails that are very similar to their websites in terms of navigation and linking, major differences in the way consumers view emails vs. websites indicate that...
View ArticleCollege Facebook Users Have Lower GPAs
College students who use Facebook spend less time studying and have lower grade-point averages (GPAs) than students who have not signed up for the popular social networking site, according to a study...
View ArticleTop 10 Marketing-Related Business Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Automotive-Classifieds Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlePaid Subscriptions to Digital Magazine Editions Rising
The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations, reports MediaBuyerPlanner. (more…)
View ArticleAmericans Choose Media Messages They Agree With
Americans prefer to read political articles that support their own pre-existing views and spend 36% more time reading articles they agree with vs. articles that challenge their beliefs, according to...
View ArticlePreliminary Data: Bing Gives Spring to Microsoft Search
Microsoft’s position in the online search market improved substantially in the days following the introduction of its new search engine Bing, according to a very preliminary analysis by comScore. (more…)
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